Taking a new medical device to the world
This company produces a complex, niche medical device that now helps thousands of people across the globe. Operating in a very competitive market, and challenged by limited access to funding, a growth strategy was devised that leveraged both direct and indirect sales channels in the US, Europe, and Australasia. The success of the company was based upon the strength of those relationships and of the organisational culture and competence that developed, and ultimately resulted in a sale to an international acquirer.